The mind-blowing formula delivers unmatched performance in a stunning array of 85 different shades.
• Soft, amazingly velvety texture
• Rich, dense and decadent color
• Smooth, uniform pigment distribution and blendability
• Long-lasting, crease-free wear
The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the texture its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability.
This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade goes on silky, blends smoothly, and stays put.
Our assortment of shades features:
• New shades
• Lots of shades previously only available in PALETTES (You asked, we listened!)
• Shimmer, satin, sparkle, duotone and matte finishes
Inspired by NYC subway tokens, our gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Palette. (It’s easy…no melting, magnets or breakage.)
Fill Weight: 1.5g e 0.05 US oz